Bureau for Visual Affairs

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Identity for The Cass Faculty of Art, Architecture and Design, London.


The distinctive and energetic typographic brand was designed to reflect the multidisciplinary and vibrant nature of the institution.

Family relationships

Bureau also designed the individual branding for the family of faculties that make up the London Met. Within this faculty, the Cass brand stands out whilst still having a visual relationship, enabled through the use of the same typeface (AG Grotesk)

Open usage

The brand is designed to be usable independent or over imagery.

Online usage

In online usage, the brand fits neatly into the system of branding designed for the London Met, whilst giving a strong sense of coherency and identity to the material.


Akzidenz Grotesk was selected as the brand typeface for its accessible, uncomplicated and humanist feel.

Would you like to learn more?

Call or email Simon Piehl on
020 7928 7338 or