Bureau for Visual Affairs

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Southbank Centre

Working with the Centre’s Digital Transformation Team, we set out to create a visual language that leads Southbank Centre and their audiences into the future. Purposeful, functional and unashamedly built on the expectation of a better future, enabled by new thinking and technologies, the new site will be rolled-out over the coming months

Devolved digital identity

The Southbank brand hierarchy needed to be consistently delivered across different user paths — in many cases more than three brands would be part of a typical user journey. A strict and reductive digital identity was created, enabling it to work harmoniously alongside varying venue and festival identities.

Explanatory Search

The guiding principals of the redesign — open, transformative, surprising, global and socially engaged — are echoed in the technological approach to content using linked and open data, in a user and learning-centric way. Search results are classified and aided by content suggestions in real time, encouraging discovery.

Explorative User Journeys

​We embraced the organisation’s complexity and made clear-links between related content wherever appropriate, in both an automated and curated manner. The interface is modelled on human interaction, opening the content up to a wider spectrum of users and enabling focused content delivery.

Resilient design

We united a focus on content and learning with the provision of service, keeping the narrative present at all time, aiding and encouraging users to reconnect and explore.

Would you like to learn more?

Call or email Simon Piehl on
020 7928 7338 or