Tate
At the centre of Tate's site is the collection. Visitors can navigate around this content with ease, imagery is consistently dominant.
At the centre of Tate's site is the collection. Visitors can navigate around this content with ease, imagery is consistently dominant.
Having previously worked with Tate on their video channel and other microsites, our approach was to obviate the need for a segmented approach.
A clear navigation ensures that wherever users come into the site, they can move around quickly and remain in control of their journey.
The design of the site was specifically modular to enable Tate Online to grow rapidly yet in a unified manner encompassing all four sites and any future projects.