AboutAboutExpertiseExpertiseWorkWorkRandomRandomMenuBureau forVisual AffairsDigital Brand StrategyThe Naked PharmacyIdentity, strategy, packaging and e-commerce for plant-powered pharmacy bringing together science and nature.COLLUSIONTo build a directional, mobile experience for a new fashion audience we switched orientation and used an exposed taxonomy as the main method of browsing.AiméUsing content, design and technology in an integrated process, the in-store experience is translated to a highly brand-specific digital journey.