Anya Hindmarch

Fashion e-commerce website

Outset

The transactional site for one of Britain’s most acclaimed designers was designed to unite content-led marketing with a curated shopping experience, whilst reflecting the brand’s uniquely english and quirky tonality.

01

Brand Refresh

As part of the project the branding was adapted to work better in the online scenario — including a resetting of the type and an adjustment in the proportions of the marque.

02

A word on Colour

Light, neutral colours are used in the background of the product imagery to achieve a better balance of tonality and to ensure the product colours feel natural — colours are a core element of the brand.

03

Product list & description

04

Product description

05

Product listing

06

Product description

07

Product lisiting

08

Product description

Outset

The transactional site for one of Britain’s most acclaimed designers was designed to unite content-led marketing with a curated shopping experience, whilst reflecting the brand’s uniquely english and quirky tonality.

01

Brand Refresh

As part of the project the branding was adapted to work better in the online scenario — including a resetting of the type and an adjustment in the proportions of the marque.

02

A word on Colour

Light, neutral colours are used in the background of the product imagery to achieve a better balance of tonality and to ensure the product colours feel natural — colours are a core element of the brand.

04

Product description

06

Product description

08

Product description

03

Product list & description

05

Product listing

07

Product lisiting