Citizen M

Hotel and booking website

Citizen M

The CitizenM experience is designed to reflect and embody the highly aspirational yet equally utilitarian and fresh nature of the offer — fast, fair but well thought-out and easy to use.

01

Booking Interface

The booking user experience is the core component for the hotel, and is designed to offer very little friction, a simple and informed selection process and a specifically easy-to-use interface for mobile.

02

Mobile conversion driver

Users on mobile generally do not want to explore — they need a room. The mobile version therefore features a handy ‘book a room for tonight’ shortcut, which helps with mobile conversion.

03

Clear information

04

Booking process: locations

05

Mobile booking process

06

Clear information

07

Simple booking process

08

Newsletter

Citizen M

The CitizenM experience is designed to reflect and embody the highly aspirational yet equally utilitarian and fresh nature of the offer — fast, fair but well thought-out and easy to use.

01

Booking Interface

The booking user experience is the core component for the hotel, and is designed to offer very little friction, a simple and informed selection process and a specifically easy-to-use interface for mobile.

02

Mobile conversion driver

Users on mobile generally do not want to explore — they need a room. The mobile version therefore features a handy ‘book a room for tonight’ shortcut, which helps with mobile conversion.

04

Booking process: locations

06

Clear information

08

Newsletter

03

Clear information

05

Mobile booking process

07

Simple booking process